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The People of Northampton, MA
Urban Power Families
High-income couples with children.
Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
Urban Empty Nesters
Mature families with grown children.
Couples heading into retirement age with adult children out of the house. Comfortable income. Education varies from high school to college with some holding mid-management positions.
Students in higher education. These individuals are enrolled in college or graduate school.
People in college or graduate school.
Urban singles with moderate income.
Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.
Bright Lights, Big City
Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector.